By Brendan Dowling
All writer proceeds should be donated to the MyGoodPoints.com charity.
The conceal picture of a racing yacht in complete sail, taking pictures the facility of the wind and crashing via waves, because it hurries up during the ocean, is the easiest illustration of what it's prefer to speed up corporation progress. to head this quick, you want to have an exceptional group who understand what they're doing and who paintings in ideal concord, lower than the management of an outstanding captain, who makes the fitting judgements on what path to move and the sails to take advantage of for the wind stipulations, currents, waves and the entire different components which are thrown at you by way of the unpredictable setting. for those who get every thing correct, the thrill and adrenalin rush that comes from the acceleration, as you journey and crash via waves less than your individual strength, is invigorating – similar to accelerating the expansion of your company.
Throughout ACCELERATING corporation progress, Brendan Dowling stocks sensible suggestion and tales, in response to his personal event, so that it will assist you to speed up the expansion of your small business.
Section 1 covers the pre-requisites for accelerating corporation development: motivation, management, imaginative and prescient and process.
Section 2 covers the main components that force corporation development, providing you with recommendation and assistance from my very own event: your elevator pitch; price proposition; industry; the customer’s challenge and your answer; advertising and marketing; revenues; company version; rivals; team/people; funds; and operations. on the finish of every of those chapters, Brendan exhibits find out how to whole a slide in your speeded up development Plan that covers all of the issues serious to having a record that types the blueprint to your company’s progress.
Finally part three seems to be at different issues which are vital members to sped up corporation progress: how you can use your board of administrators; operating with enterprise capital investment; promoting your organization; and enterprise ethics.
Appendix 1 features a slide deck template so you might use to shape the foundation of your personal speeded up development Plan, whereas Appendix 2 indicates a pattern slide deck for a fictitious corporation, Nautique2 – in response to Brendan’s first company, Nautique, as though he have been beginning it back from scratch today.
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Accelerating Company Growth: A Practical Guide for CEOs by Brendan Dowling